Apple announced on June 19th that HBO GO and Watch-ESPN are now available directly on Apple TV joining the great lineup of programming offered to customers. iTunes users have downloaded more than one billion TV episodes and 380 million movies from iTunes to date, and they are purchasing over 800,000 TV episodes and over 350,000 movies per day.
Reference: http://www.apple.com/pr/library/2013/06/19HBO-GO-WatchESPN-Come-to-Apple-TV.html
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